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Latest Google Panda Update 2.3 has been rolled out. If you see a change in your traffic, you’ve been probably been hit by the recent Panda update. This update is relatively smaller as compared to the previous versions. Let’s look at the previous versions of Panda update:
Previous versions of Panda Updates
- Panda Update 1.0: Feb. 24, 2011
- Panda Update 2.0: April 11, 2011 (about 7 weeks later)
- Panda Update 2.1: May 10, 2011 (about 4 weeks later)
- Panda Update 2.2: June 16, 2011 (about 5 weeks later)
- Panda Update 2.3: July 23, 2011 (about 5 weeks later)
The timing of each Panda update indicates that Google is re-iterating Panda update after almost every month. In my opinion Panda update has been the worst killer of all the updates to Google search algorithm simply because it penalizes the whole site instead of the exact page. The Panda will analyze all the pages of a domain, leave out the pages with duplicate or low quality content and then penalize the whole domain until the problem is corrected. Panda update also takes into consideration the quality of outgoing links. If you are linking to a content farm or low quality content, you’re likely to be effected by Panda.
There have been a lot of talk about how to get rid of Panda but none of the solutions has worked 100% in my opinion. If you’re hit by Panda, you should realize that you have to work very hard in order to get the trust of Google back. Here are the three simple steps that can lead to successful relief from Panda:
- Remove duplicate and low quality content.
- Remove outbound links of low quality content.
- Wait for Google to re-index your site and sort out the problem.
Each time Panda is run, there’s a chance some hit from the last update will improve, while other sites might see traffic drops. In between updates, changes people may make specifically in hopes of fixing a Panda problem won’t show any impact until the next update is run.