Saturday, July 30, 2011

Important Click-to-call enhancement to Google AdWords text ads

If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, AdWords will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.

Mobile users connect more easily with advertisers, all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number.  Currently when advertisers enter a phone number directly into their ad text instead of using Call Extensions, the phone number is not clickable and will not generate a call. This can be a frustrating experience for mobile users who attempt to initiate a call to this phone number.

The new Click-to-call enhancement ensures that all phone numbers shown in AdWords ads are clickable and allows users to easily place calls from their mobile device. If your ad text includes a phone number, you will begin to receive clicks and calls on this number once the enhancement is enabled in your account. As with phone calls placed via a Call Extension, you will be charged for clicks on your phone number that result in a call.

Please note that AdWords policy does not allow for phone numbers to be inserted into ad headlines. As with all Click-to-call ads, advertisers will be charged when a user either clicks on the headline or the phone number listed in the ad. Please see below for additional information regarding this change.

Which phone number shows?

If you are currently using both Call Extensions and a phone number in your ad creative, only the newly clickable phone number in your ad creative will show. This is designed to help reduce user confusion from seeing two potentially different numbers.  If you would like your Call Extension number to display, simply delete all phone numbers from your existing ad text by following these steps. You'll also receive an additional line of ad text displaying your phone number if the Call Extension is used.

Measuring results

You'll be able to review how many calls you receive on the clickable phone number listed in your ad text for each campaign, ad group, keyword and ad on the "Campaigns" tab in your AdWords account. Just select the "Click-type" option under the "Segment" drop down and view your report.  Please note that since these are not calls generated from a Call Extension, they will not be reported in the Extensions tab reports.

Recommendations for featuring a phone number

You can simply leave your phone number in your ad text and benefit from this change which will automatically make your phone numbers clickable and enable users to call you. However, to get the most value from click-to-call, we recommend that you remove your phone number from your ad creative and create a Call Extension with your phone number directly.  This has several benefits. With a manually created Call Extension your number will appear as an additional line of ad text which frees up space in your ad creative for other promotion. In addition, when you create a Call Extension, your phone number appears on a separate line in the ad, and you're able to take advantage of other powerful enhancements such as Vanity Numbers, Call-only and Call Metrics reporting.

Sincerely By,
The Google AdWords Team
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Wednesday, July 27, 2011

Google Panda Updates 2.3

Latest Google Panda Update 2.3 has been rolled out. If you see a change in your traffic, you’ve been probably been hit by the recent Panda update. This update is relatively smaller as compared to the previous versions. Let’s look at the previous versions of Panda update:

Previous versions of Panda Updates

The timing of each Panda update indicates that Google is re-iterating Panda update after almost every month. In my opinion Panda update has been the worst killer of all the updates to Google search algorithm simply because it penalizes the whole site instead of the exact page. The Panda will analyze all the pages of a domain, leave out the pages with duplicate or low quality content and then penalize the whole domain until the problem is corrected. Panda update also takes into consideration the quality of outgoing links. If you are linking to a content farm or low quality content, you’re likely to be effected by Panda.

There have been a lot of talk about how to get rid of Panda but none of the solutions has worked 100% in my opinion. If you’re hit by Panda, you should realize that you have to work very hard in order to get the trust of Google back. Here are the three simple steps that can lead to successful relief from Panda:

  • Remove duplicate and low quality content.
  • Remove outbound links of low quality content.
  • Wait for Google to re-index your site and sort out the problem.

Each time Panda is run, there’s a chance some hit from the last update will improve, while other sites might see traffic drops. In between updates, changes people may make specifically in hopes of fixing a Panda problem won’t show any impact until the next update is run.

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How to create and work AdWords Express ads?

Before some ago, google announce about Google Boost pack up, but now it’s coming with new ideas and different way and it’s launching as AdWords Express.
-       Adwords Express is the easiest way to advertise on Google.
Today, google renaming the product as AdWords Express and officially launching it across the U.S. This name change will not affect your account - your AdWords Express (formerly Boost) account will continue to work as usual.

There are also a few things we’ve recently developed to help improve AdWords Express and enhance your experience with the product. Here are some important new features we’ve added:
  • Create ads for each of your business categories: Ads written specifically for each of your categories will perform better than using the same ad for all of them. You can also divide up your budget by category for more control over spending.

  • Additional alerts & payment management: We'll let you know if there’s an issue with the billing information in your account and give you steps to resolve it right away.

  • Ad title editing: To make your ads even more specific, you can now change ad titles from your business name to any customized message.
How to Start?
You can access these additional features and check on your ads through your dashboard. You can sign in with and know more about AdWords Express account.

You simply provide some basic business information, create your ad, and your campaign is ready to go.

After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin.

How It Works?
-       When people search online for local products or services that you provide, an ad for your business will appear above or beside their search results. 
-       Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers

Who It's For?
-       AdWords Express is for local businesses looking for local customers.
-       AdWords Express helps potential customers find your website or Place page,
-       It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.

Set Your Budget
-       AdWords Express puts you in complete control – decide how much you want to spend monthly, and you'll never be charged more than that amount.

Pay Only For Success
-       Your ads are displayed next to Google search results for free. You're only charged when someone actually clicks your ad.

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Tuesday, July 26, 2011

How to Solve Approved Limited Rendering Issues in Adwords?

I was working on adwords, and suddenly I found “approved limited” ad status with warning message of “Rendering Issues detected”

The ‘Approved (limited)’ status is defined as;
ð        Ads with “Approved (limited)” status will not show in all of the geographical locations or on some or all the devices you’ve selected.

ð Ads are reviewed according to our advertising policies. In some cases your ad may be categorized as “Approved (limited)” depending on the content of the ad text and the website. In these cases, your ad will only be allowed to show in certain countries or on certain devices on the Google Search and Display Networks per our policies.

 Certain ads were being restricted/limited because of landing page rendering issues 

 After deeper research, received the following feedback with Google Account manager;

“As a precaution, our system will automatically limit ads from running on high-end mobile devices if we detect that mobile users will be led to a landing page containing a significant amount of Flash or other content that will not render properly. This limit is needed to avoid a poor user experience and poor advertiser return on investment (ROI) since these users will not be able to interact with a particular site.

We’ll detect mobile rendering issues at the domain level; ad creative’s will display a message stating, “Rendering issues detected; landing page not serving on mobile devices with full browsers.” Note that this won’t affect whether your campaign serves ads on desktop and laptop computers.”

So the issue was with Apple I-phones and Apple related products not supporting flash, therefore restricting what devices ads will be served to avoid poor user experience.

Google say; “Please note that this will not necessarily affect all Flash-heavy ad groups in an account, for example, depending on various factors like whether the adgroups have significant mobile traffic, and classifications may vary.”

Here we found that the use of flash banners on landing pages dramatically helps increase conversion rates across all devices as it allows multiple messages and calls to action to be promoted in a fixed single banner/container.

Therefore removing flash elements of the landing page to cater for Apple devices could dramatically affect the performance of our client PPC accounts.

What can we do?

If you want to remove Google ads limited status;

1. Need to change his campaign settings and doesn’t target mobile devices anymore.\

2. Need to made changes in to site and confirm that there is no more Flash content on the landing page.

To overcome this issue you need to create separate campaigns for mobiles and apple products allowing optimization of mobile devices incorporating mobile friendly landing pages and landing pages that contain no flash for apple products (until flash is supported).

Separate campaigns also allow you to individually optimize bids, keywords, ad text etc. for each device to ensure you maximize ROI.

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Friday, July 22, 2011

How to Fixed your Disapproved Sitelinks status

Here is some guidelines which we need to follow when we face to sitelinks status (Disapproved)

7 Step for Fixed your Disapproved Sitelinks status.

1) Each sitelink to lead to a different landing page (Check that you have at least 1 of your site links going to a different landing page)

2) If you do not have different landing pages, try to resubmit the site links and hope they slip through the system or build new landing pages!

3) Make sure you are not using Unicode or HTML symbols in your site links which are not part of your company name

4) Do not use a telephone number as a site link – Google has click to call extensions for this!

5) Do not use a gimmicky statement such as click here or hit our plus 1 button

6) Do not overcapitalize

7) Check for over-using punctuation
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Thursday, July 14, 2011

Google+ Will Soon Hit 10 Million Users (According to a Report)

Today so many social media networks are active and since last couple of week Google+ attract the people.

Google’s new social network Google+ has been done great work to gaining the largest number of users in such a less time so far. It is one of the fastest growing networks and has grown faster than any other network till now. In such a small duration of time it has reached 10 million users as per an approximation.

Paul Allen, from, has established a kind of methodology for calculating how many people are on Google+.

He evaluated numerous surnames that he picked up as sample from the U.S. Census Bureau data and compared them with the surnames of the users of the Google’s new social network. With the comparison of the surname popularity in the U.S. and the number of Google+ users, his evaluation included the percentage of U.S. population that has signed up on Google+. Then he calculated the ratio of U.S. users to non U.S. users which led him to make out the estimated number of Google+ users across the world.

Finally, he came to a conclusion that about 9.5 million users from across the world along with 2.2 million people joining in the past 32 to 34 hours.

If the result is to be believed, no other social network has ever recorded so many users in such a less time. However, the result cannot be believed blindly as it an unofficial data from a third party about which Google has not yet commented anything

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Tuesday, July 12, 2011

How to Make Short Google plus Profile?

Let some talk about Google+ shortened profile page URL,

It’s difficult to remember Google + profile page,

But now you can create customized and shortened profile page URL using

Enter Your Nick Name or Username (it will show up in your profile URL) and profile ID

For example:

  • Enter Nick Name/ Username: HetShah
  • Profile ID: 104055400993469232057
  • The chosen username will show up as part of your profile URL:

Your username can be at least 3 characters to at most 25 characters in length with letters only (no numbers or special characters).

My profile URL becomes -

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Wednesday, July 6, 2011

Take Look Google+ - Google Social Network

Since Last week many people are debated about google new update.
An Introduction to Google+:- Google has just released their social network and its name is Google+.

It’s A Beautiful Interface: - Google starts with a highly attractive design. Using their expertise in HTML 5 and created an interface very smooth, simple, and attractive.

Het Shah Google+ Profile

  • Circles
You can simply sort your friend groups, called Circles, by clicking on the "Streams" in the left sidebar. This give you a chance to only see things shared from your family or other Circles
While Facebook does have a group-creation option, and the ability to share content or be visible in chat with only select groups, You can literally click and drag your various friends into “Circles,” or groups who you can then share content with.

  • Sparks
Sparks as “an online sharing engine, Sparks seems to be a way to add a "live" SERP into your social network.
Tell Sparks what you’re into and it will send you stuff it thinks you’ll like, so when you’re free, there’s always something cool to watch, read, or share.
Sparks is “an online sharing engine.” You can search for your interests and find popular web content, ranging from videos to blog entries to news stories to images and well beyond. You can then save any of the items you like for easy reference, share the content, or discuss the most popular items in a Top Interests segment of Google+.

  • Hangouts
With Hangouts, the unplanned meet-up comes to the web for the first time. Let specific buddies (or entire circles) know you’re hanging out and then see who drops by for a face-to-face-to-face chat. Until teleportation arrives, it’s the next best thing.
 Hangouts lets users create an open video sharing session that’s visible to friends. Others can then join the conversation, chat, and share content (such as items found by Sparks) with all the group members.
The cool thing is that when you start a Hangout, it alerts other people in your Circles that you have started a Hangout so they can join
  • Google+ Profile
The new version of the Google profile takes a few extras into account, and the most prominent is Google +1. The “public”demarkation of those +1s will finally have some relevance: You can view what content a user has +1′d by browsing through their profile. This makes the +1 button the equivalent of a Facebook like for pages, while adding a Sparks interest is more like becoming the fan of a page.

As with any social network, having the ability to share photos with your friends is key! Google+ has a few different ways of displaying and sharing photos with your friends, It is quite a user-friendly way of seeing what images are included in each album your friend shared.

Below are some of the security options that you can set when sharing things with your circles. It allows you to stop people from commenting on the thing you shared and you can stop them from re-sharing it with their circles. Also when you first share something it allows you to pick what Circles you want to see the thing you shared.

  • Mobile Features

The Android version of Google+ is already available, and several mobile-specific features were created.
  • Huddle is a feature that automatically creates a group chat that brings in a group of users who can use iOS, Android, and SMS to chat.
  • Instant Upload, if enabled, lets video and photo taken with your Android phone automatically upload to cloud storage in Google+. The media is private to start, but you can access the album and share any of the content with a single click.
  • Location lets users geo-tag all of their posts, at their discretion. 

  • How to sign up?

Right now, Google+ is by invitation only, you can visit this website to request your own invitation to Google+.
and google launch google+ very soon to publicly and may be end of this month. 

also some question arise here,
  • Is google+ will beat to facebook?
  • What is next step for facebook?
i will definitely update you about google+ and it's feature.

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Monday, July 4, 2011

Google Realtime Search Option, Temporarily Unavailable

Today when I search in google search engine, and not found the google realtime search option in google SERP sidebar. It’s not most popular service but it’s all about social media result like. Twitter, Facebook etc. I found "Realtime" option disappeared from Google's sidebar and and returns a 404 error. About this GOOGLE "We've temporarily disabled We're exploring how to incorporate our recently launched Google+ project into this functionality going forward, so stay tuned."

Google+ doesn't offer a search feature for messages yet, but it should be available soon. It's strange to see that Google had to disable a service to add support for a new site.
So Might be they are working on integrating Google + in here. Or at least, they are trying to figure out how to best integrate realtime results into their result pages.
So let see what to do google in new real time search result..till then wait and watch..

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